Digital Marketing Solutions
What is digital marketing and what does it mean for your business?
Digital Marketing is a form of advertising via digital platforms such as search engines, websites, social media, email, and mobile apps.
We identify the best digital marketing strategy for your business through research and understanding. The process involves research, discussion and interaction to create a bespoke digital marketing solution for your business or organisation based on the goals that you want to achieve. We research the best marketing channels and digital platforms to communicate your message to reach your target audience
When it comes to Digital Marketing, all aspects of design and branding elements need to be considered carefully to ensure continuity and a clear message to your audience – this creates brand recognition and awareness.
At Oceanwave Solutions our services range from creation of a digital marketing strategy to managing social media accounts and content creation on an ongoing basis.
A drill down of the digital innovation and digital marketing process.
The digital marketing innovation process focuses on increasing traffic to your website or downloads of your app. We implement the best practices and industry tools to increase brand awareness, subscriptions, sales, revenue and app downloads and to create authority for your business in your market.
By creating an engaging website combined with a digital marketing strategy and digital innovation, we create a goal orientated user experience, promoting strong calls to action and focusing on your unique selling point.
Digital Marketing Research
We conduct research for your business and provide you with insights using the following methods:
- Researching your industry, what is new, trending and innovative in your field
- Conducting competitor research and analysis
- Carrying out target market research – where is your target audience online? what are they interested in?
- Exploring the best practice for your business by conducting user and usability research – we want to make your website user-friendly and functional – to increase user interaction
- Showcasing your business and its unique selling points
This means that you can focus on the day to day activities of your business while we work behind the scenes to bring your digital presence to the next level.
Digital Marketing Strategy
Based on our extensive digital marketing research we will create:
- A unique digital strategy for your business to include inbound and outbound marketing in order to reach your target market
- Complete SEO plan (search engine optimisation plan)
- Brand awareness plan
- Content management plan
- Paid advertising plan to increase search ranking for both paid and organic results
- Unique ideas for marketing your business
Having a marketing strategy allows you to make strategic decisions based on sound data. This means that your budget is deployed in the right areas to maximise impact whilst keeping you in control.
Social Media Management
We provide the following social media services across all targeted social media platforms:
- Account management
- Account redesign and update
- Create targeted brand awareness campaign through social media accounts to expand reach
- Manage promotions
- Manage paid social media promotions
Using our Social Media services we will expand your reach, grow your audience and enable you to explore new opportunities.
The purpose and goals of content marketing are:
- Create authority
- Promote customer loyalty
- Increase interest and awareness
- Increase sales
Content Marketing involves the building of an audience, capturing the audience and acquiring subscriptions. We advise and create a quality content market strategy and content for your business.
The Benefits of Email Marketing are:
- Create Interest and Awareness
- Convert Leads into Sales
- Convert Enquiries into Sales
- Target existing customers
- Promote customer loyalty
- Promote special offers and promotions
Email marketing is a great way to engage new and existing customers, by promoting services or products and gives you the opportunity to engage with your audience by providing useful information.