What is Search Engine Optimisation & How Does it Work?
Your website must be optimised in order for it to grow
If you want your website to rank and grow organically while also driving visitors to your website, you will need to optimise your website to what is called search engine optimisation, you will also need to make sure that the website also has a good user experience. SEO enables bots and spiders to crawl your website; it creates a map of all the code, content, pages and images, which are then, submitted to the search engines for tracking.
Key points for search engine optimisation
- If you follow the search engine optimisation guidelines you will create the all-important user experience, which Google requires. Creating a good technical website which is fast and mobile-friendly – we essential lay good foundations by incorporating SEO in our website builds. Google provide a search engine optimisation starter guide (which is 32 pages) and webmaster for quality and content guidelines which allow your website to be discovered, there are also guidelines on what not to do!!
- The main reason for creating a website is to be found online, search engine optimisation enables your website to be found by search engines, once the SEO has been completed correctly and seeing as most of us use search engines by typing in search queries, this means people will find your website.
- Attract people who are looking for your products or services, by optimising your website with SEO and by creating great content, your website will begin to appear organically in search engines, be aware that it will take at least 6 months to get a good ranking and to appear on page one of searches – depending on competition. If you are online the main objective is to be found, by continually tweaking SEO.
- Search engine optimisation also requires that we create informative and helpful; title tags, meta tags and meta descriptions, which show up in search result pages. These need to be thought about and research, what message do you want to use to attract visitors, make it enticing, you also need to conduct keyword research including all relevant keywords and terms into your descriptions but also into your website in general. Having optimised tags and descriptions helps to increase click-through rate, which also promotes increases in qualified web traffic.
The objective of all of the above and having your website search engine optimised is to increase traffic to your website, by increasing traffic/visitors to your website then you have the opportunity to sell your products or services. More traffic to your website increases and builds brand awareness and return on investment.